Chili’s knows that an engaging dining experience deserves a memorable soundtrack. After the warm welcome at the door, the table is greeted by a rhythmic shake of Presidente Margarita, satisfied munching of a Triple Dipper and the sizzle from the iconic fajitas. Now, another iconic soundbite returns to the table with a twist. Ready for a new take on those baby back ribs?
It is one of the most iconic jingles in advertising. Even if guests do not order the classic meal, just reading the menu has the song playing in their mind. There is something about the song that people just remember.
Chili’s Baby Back Rib song has had various versions. Most recently, Boyz II Men brought their signature harmonies to the tune. Now, a new version adds a curious twist on the familiar song.
Speaking about the revitalized jingle, George Felix, Chili’s Chief Marketing Officer said, “When we refreshed our ribs, our goal was to give guests more of what they love without straying too far from where we started. And with a jingle that has lived in pop culture for decades — in movies, on TV, and in people’s heads — we knew the refresh had to do it justice. Lizzo nailed it by bringing something familiar and beloved into the moment with her signature creativity and energy.”
How Lizzo’s Chili’s Baby Back Ribs Jingle Appeals to this Audience
Lizzo brings her musical take to the iconic jingle. It is modern yet it never loses the key ingredient to its success. The moment is instantly memorable.
While only Lizzo could play a rib flute, the reality is that she adds an important subliminal element to this food conversation. Ribs aren’t just for the guys. Women are hungry to chow down on those meaty, craveable ribs.
Appealing to a wider demographic is important for Chili’s. The viral Triple Dipper would not be as popular without all those social shares. The same can be said for many of its menu items. Ensuring that women are part of the conversation is essential.
Does this Lizzo Baby Back Ribs commercial give a glimpse into Chili’s marketing strategy? From the new boba inspired margarita to this video, it seems that women are the driving force bringing people back to Chili’s.
Why Now Is the Time to Rediscover Chili’s Baby Back Ribs
Over the past several years, Chili’s has been revamping its menu. From the recent Big Crispy Chicken to signature burgers, each revitalized food item appeals to both trends and the familiar. That careful balance ensures success.
With the baby back ribs, Chili’s appeals to the guest who wants more. According to the restaurant brand, the ribs are up to 50% more meat. Given the success of the 3 for Me value meals, people want to see their dollars go further. A tiny rack or a bone with no meat will not get them ordering again. The heart of true value is return on investment.
Additionally, the ribs are finished with a caramelized barbecue sauce crust. That smart choice ensures every bite is juicy. After all, no one wants ribs to taste like shoe leather.
The little bit of sugary note makes the ribs even more craveable. Again, it is another subliminal aspect that appeals to a wider audience. Smoky flavors can be divisive but a little bit of sweet ensures everyone is devouring every bite.
Ready to dig into a rack of those delicious baby back ribs? It might not be as melodic as Lizzo’s voice, but the satisfying mmm is music to everyone’s ears.
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