Pepsi understands that a keen turn of a phrase paired with special moments gets people to grab another can. Ahead of UEFA Champions League final on May 30, the beloved beverage brand launches “Soccer Deserves Pepsi” with some help from the sport’s biggest stars.
From pizza to chicken wings and from burgers to dessert, Pepsi proves time and again that every food and Pepsi are the perfect pairing. The caramel forward cola tempers spicy, boosts saltiness, and highlights umami. No matter what food is on the plate, it tastes better with Pepsi.
In the new campaign, “Soccer Deserves Pepsi,” the beverage brand brings together the sport’s excitement, fans, and the food they devour while watching all the action. As any sports fan knows, a great match is even more enjoyable with the right food and beverages.
This campaign brings together global soccer stars, David Beckham, Memo Ochoa, Christian Pulisic, and Vini Jr. As the UEFA Champions League official partner, the beverage brand understands that being front and center at this pivot moment will have people drinking its cola long after the roaring “goal” chant fades.
According to Gustavo Reyna, Vice President of Marketing, Pepsi, “On match day, the food you serve matters just as much as the game itself – and Pepsi Zero Sugar is the cola that brings out the best in every bite and moment. We’re excited to team up with some of soccer’s biggest stars to show that Pepsi belongs wherever great food is being enjoyed – because if you’re not serving Pepsi, you’re leaving taste on the table.”
How to Create the Perfect Match Day Pairing
While fans tend to have their “good luck” food and/or beverage, bigger sporting events often come with specialty items. From gigantic nacho plates to dozens of chicken wings, the ultimate food spread is just as important as that favorite jersey.
In addition to the specialty branded Pepsi products, the beverage brand partnered with DoorDash on a branded destination. The platform will have exclusive offers. It will make ordering easy, and it will streamline the last-minute party planning.
Whether it is a plate of Golden Carolina chicken wings, a simple pepperoni pizza or a plate of bangers and mash, everyone can get their favorite food and a bottle of the classic cola.
More importantly, Pepsi comes in many different options that people can do a different beverage pairing with every course. From a simple Pepsi Zero Sugar with some chips and guac to the sweeter Pepsi Wild Cherry and Cream with dessert, it is a celebration through the entire match.
More information on Soccer Deserves Pepsi and the promotion can be found online at www.matchdaydeservespepsi.com.
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