While people sing about the baby back ribs and crave the new Big Crispy Chicken sandwiches, Chili’s is a margarita leader and innovator. From the iconic Presidente to the Margarita of the Month, people know that every cocktail satisfies sip after sip. With the new Chili’s Popping Boba Marg, the popular restaurant brand raises the bar on beverage trends.
Across the board, margaritas are always a popular cocktail choice. But, not all beverages are the same. Putting aside tequila choices, it is the other ingredients that make one cocktail superior to another.
At Chili’s, the brand’s signature sour ensures that every beverage is delicious. Whether that drink is enjoyed in South Florida or Seattle, guests know that they will always have an enjoyable cocktail.
Since Chili’s has such a strong foundation for its signature margarita, it allows them to experiment. The Margarita of the Month has been hugely successful. Not only does the specialty drink provide value to the guest, but it is also a way to innovate the traditional sour cocktail. From seasonal twist to colorful variations, guests have a reason to make another visit to enjoy the limited time offering.
Why Is Now the Right Time for the Chili’s Popping Boba Marg?
Even though Chili’s “sells more margaritas than any other restaurant in the U.S.,” the company is always ready, willing and able to push the envelope with its Margarita of the Month. The Popping Boba Marg is a wonderful example.
As the May Margarita of the Month, the cocktail features Lunazul Blanco Tequila, Deep Eddy Lemon Vodka, Monin Watermelon, house-made sour, and Dragonfruit Popping Boba. It is only $6.
Boba has been a huge beverage trend. While the concept has evolved from the original beverage uses, it is a fun, creative way to add flavor and color to a beverage.
For Chili’s to use it in a margarita, the cocktail sets itself apart from other restaurant brands. Not only does it add a bold flavor pop to the juicy margarita, but also it adds texture to the drink. Those bursts of fruitiness makes the cocktail fun and flirty.
Could Chili’s add another boba inspired margarita? It would be best to wait a few months. A Halloween option that contrasts green and orange or even a darker color to add a cauldron feel would make sense. Only time will tell if Chili’s shakes up another boba marg.
Since restaurants must include a non-alcoholic option, there is a Popping Boba Lemonade. This idea is perfect to make its monthly beverage twists accessible to everyone. The Popping Boba Lemonade is $5.
Ready to sip on some beverage innovation? Don’t miss the opportunity to enjoy Chili’s Popping Boba Marg.
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