Chili’s 3 For Me meal is the best value in the restaurant space. With a starting price of $10.99, Chili’s delivers a hearty plate without emptying your wallet. Now, the popular order expanded to include this signature food item.
Long before every drive-thru battled for value meal supremacy, Chili’s made a big play for a substantial meal for a reasonable price. Instead of a serving that would not satisfy a child’s appetite, the Brinker restaurant brand serves a substantial portion, and no one leaves hungry.
At the same time, the 3 For Me includes select menu items. While the burgers are always a solid choice, chicken fans have felt left out. With the recent change, they have more options.
Why Is Chili’s All in on Chicken?
Chili’s just added two chicken sandwiches to the 3 For Me menu. Big Crispy and Spicy Big Crispy chicken are both options.
Explaining the change, George Felix, Chili’s Chief Marketing Officer said, “Over the past few years, we’ve exposed the fast food shrinkflation by serving our massive burgers in the industry-leading $10.99 3 For Me meal for a value that can’t be found in the drive-thru. Now, we’re setting our sights on fast food chicken sandwiches, offering our gigantic Big Crispy and Spicy Big Crispy chicken sandwiches in the same 3 For Me value meal. This is a shakeup to the chicken sandwich category that is long overdue, and one that our guests are going to love.”
Even though the QSR chicken sandwich wars called a truce, chicken sandwiches are a vital part of a restaurant’s menu. It had wide appeal and is easily scalable. It is vital to include them on a value menu. Plus, when a casual restaurant’s chicken sandwich is larger than a QSR option and more cost effective, it pays to be greeted by the warm welcome versus being handed a bag at the window.
As many Chili’s guests know, the 3 For Me menu can be cheaper than just purchasing a single menu item. Even if people do not eat a second helping of chips and salsa, it is cost effective to purchase the meal.
Why not combine the chips, salsa and/or fries on the chicken and make a new mega meal. If you have never put Chili’s salsa on chicken, you are missing out. Plus, any sandwich is better with French fries stacked inside the bun. And, if there is half a sandwich left over, it could be a snack for later.
Chili’s Focuses on Its Chicken Sandwiches
While the Big Crispy and the Spicy Big Crispy are part of the 3 For Me menu, those sandwiches are just a taste of Chili’s chicken sandwiches options. The other options are Honey-Chipotle Big Crispy, Nashville Hot Big Crispy, Buffalo Big Crispy and Deluxe Big Crispy.
All chicken options start with the thick, hand-battered chicken breast. The moist, tender and juicy chicken contrasts with a crispy, crunchy batter. The two different textures maximize the deliciousness of every bite.
If the other sandwiches’ flavors sound familiar, then people know their Chili’s menu well. Honey-Chipotle, Nashville and Buffalo are popular sauces. Personally, the Honey-Chipotle is always the hands-down favorite option.
Overall, it is smart for Chili’s to showcase its chicken choices. No one is going to forget about those baby back ribs or fajitas. Rather, this promotion serves as a reminder that Chili’s robust menu ensures that everyone has a food choice at its table.
As the brand shows time and again, it does not follow trends, it makes them. Whether it is the 3 For Me meal, its Triple Dipper appetizer or the iconic Presidente Margarita. Being true to a brand concept is vital to customer loyalty.
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