Certain food brand images are iconic. One of them is The Laughing Cow. Recently, that smiling bovine has lost her spark. A mystery is waiting to be solved. Can anyone figure out why The Laughing Cow stopped laughing?
For more than 100 years, that happy, joyful cow has welcomed cheese lovers with a taste of creamy, flavorful, deliciousness. Unwrapping those little wedges made a simple enjoyment seem better. It did not have to be a momentous occasion. A bite with lunch, a mid-afternoon snack, or just because, that delightful cheese instantly creates a smile.
Across social media, that iconic cow has lost its smile. A more somber, less than joyous animal is seen sitting alone, contemplating something that is less than fun.
Speaking about the new imagery, Jamee Pearlstein, Chief Marketing Officer of Bel Brands, US Cheese said, “The Laughing Cow has spent more than 100 years reminding us not to take life too seriously. So when she suddenly gets serious, you pay attention. Whatever finally got to her must be worth talking about. We’ll let her explain when she’s ready.”
What is Happening to Make The Laughing Cow Lose Her Smile?
Although the details are sparse about what is causing the glum mood, one thing is certain. Everyone wants the scoop on what happened. Did someone step on the cow’s hoof? Could someone say that dairy is on the way out. Maybe someone asserted that goats are better than cows.
While the answer will be revealed in due time, the reality is that everyone is now talking about the classic cheese brand. Creative marketing campaigns need to be more than trying to glob onto a viral moment. Nor should they be a recreation of what another brand did. Even trying to create a war of words with a competing food brand can backfire.
In this case, it is a sense of mystery allows everyone to be part of the conversation. The brand can interact with its fans and even other brands. Keeping The Laughing Cow front of mind reenergizes the imagery in a fun way. After all, who doesn’t want to help that beautiful bovine find her smile.
How long will everyone have to wait to learn the truth? Keep a watchful eye on the brand’s socials and all will be revealed. Until then, one thing always can brighten anyone’s day. Ready to enjoy some The Laughing Cow cheese?
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