Many people have their preferred coffee order. Others want to switch flavors with the seasons. For people who thirst with coffee curiosity, the new Chobani Ube Sweet Cream Dairy Creamer has people wanting to share their flavorful experience.
From a splash of cream to three raw sugars, many coffee drinkers are particular about beverage. They can tell in an instant whether that order is missing a key ingredient. It is one of the reasons why people gravitate toward a particular coffee creamer.
Over the years, Chobani has earned a strong following. The real dairy creamer has a luscious mouthfeel and delicious flavor. For people who love the brand, they can trust a new flavor drop to be just as satisfying as their regular order. It is the reason why they are willing to venture outside of the normal order.
Recently, the brand launched Chobani’s Flavor Drop series. Featuring flavors from around the globe, these specialty creamers bring together unique ingredients, special traditions, and culture. Without jumping on a plane, people can travel the world one sip at a time.
The Chobani Ube Sweet Cream Dairy Creamer is more than just a vibrant color. It is a celebration of Filipino culture. The development team crowdsourced employees to better understand flavor profiles, personal memories around particular desserts, and favorite food memories.
As Nina Felix, Senior Director of Supply Chain Optimization at Chobani shared, “When the R&D team approached me, I shared a list of ube pastries, desserts, and grocery products for them to try before beginning work on this project to get a sense of how most Filipinos enjoy it. When I tried the finished product, I immediately thought of the ube macapuno ice cream I grew up buying from the mamang sorbetero—a Filipino street ice cream vendor. It really took me back.”
How Will Consumer React to the New Chobani Flavor Drop?
When the new Chobani Ube Sweet Cream Dairy Creamer hits stores, the color will attract attention. The vibrant purple hue instantly draws the eye. It is the first element of discovery. That excitement leads to a bigger exploration.
Ube, a purple yam, is rooted in many people’s cultures. While the ingredient has seen a recent increase in popularity, some people are still unfamiliar with it.
This creamer has the creamy, slightly sweet flavor people have come to expect. The cane sugar is subtle, but it is just enough to satisfy a craving.
More importantly, the ube adds a slightly nutty flavor. It tastes real, authentic, not just a just a colorful syrup that adds a splash of purple to the class.
Additionally, the specialty creamer has creative packaging. Although ube, nor Chobani creamers, should never be considered spooky, the unique designs add a touch of intrigue and mystery.
Made with real ube, farm-fresh milk, real cream, and cane sugar, the new single-batch Flavor Drop delivers a subtly sweet, silky, slightly nutty coffee creamer, without “spooky” ingredients – no artificial flavors, sweeteners, or hydrogenated oils.
Created by Manila-based artist, Patricia Doria, there are three unique designs. Each one has a Halloween twist but also ensures that ube is the focus of the conversation. Not only is the imagery playful but it is also authentic. That choice adds to the flavor discovery storytelling.
Chobani Ube Sweet Cream Dairy Coffee Creamer hits stores nationwide in early September. Check with retailers for availability and pricing.
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