Hint of clove, comforting cinnamon and a little honey sweetness combine for a memorable sip. Starbucks premium chai recipe joins a growing beverage trend. Customization is king and the beloved coffeehouse delivers what people want.
Starbucks continues to revamp its brand. The idea of celebrating the third space is more than the return of those iconic purple chairs. Focusing on flavor is vital to keeping people in those chairs for a second or maybe even a third order.
As seen with recent beverage announcements, Starbucks balances colorful beverage trends with a step back to what originally made the brand a giant, flavor. The recently released 1971 Roast celebrates the history and brings the brand back to its flavorful coffee roots. In turn, the vibrantly colored lavender foams entice from across the room. By targeting both markets, Starbucks ensures that the baristas are always busy.
The Starbucks spring menu includes a revitalized approach to chai. While everyone knows the spice focused tea is warm and comforting, it has been stagnant. By infusing the beverage with customization, it instantly gives the menu item a new life.
How Can Guests Customize Starbucks Premium Chai Recipe?
According to Starbucks, the revitalized premium chai recipe allows guests to customize their sweetness or spice levels. From the person who wants an extra spoonful of honey to the guest that prefers a heavy hand of cardamom, it invites people to become their version of a tea blender. It might not be on the menu as “Cristine’s Chai,” but it is saved in my Starbucks app.
In a way, it is the “Goldilocks” of beverages. Instead of settling for a chai that is too clove forward or needs an extra sprinkle of brown sugar, guests can ensure their beverage is “just right.”
Since the signature chai profile is adaptable, guests can explore flavor. Making that adventure approachable is key to getting people to step out of their comfort zone. Grandma is not going to jump into an ube trend when she does not know the ingredient. But, she would be more willing to understand why cinnamon dolce syrup makes her favorite tea even more enjoyable.
This customization idea is similar to the “specialty” drinks that occasionally pop-up on the app. Just recently, Starbucks shared an Olympics inspired beverage. Understanding how, when and why guests order certain combinations ensures that the brand caters to what people want.
For example, the new Iced Lavender Cream Chai is part of the spring menu. The combination of the premium chai, milk and lavender cream cold foam captures the blooming florals of the season. Instead of an old fashioned London Fog or too trendy like an Iced Lavender Cream Matcha, the Iced Lavender Cream Chai hits that sweet spot of innovative yet familiar. It allows the less adventurous guest to step out of their comfort zone yet it is still rooted in what they love.
Then, on April 7, Starbucks pushed the boundaries a little more with an Iced Mango Cream Chai. The year round beverage proves that a fruit forward spiced tea traverses all the seasons.
Does Starbucks believe that it is the year of the chai? Not necessarily, but the premium chai recipe proves that customization is vital to keeping guests happy.
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