Across the restaurant landscape, guests crave one item over everything else, value. Instead having to compromise to keep the wallet full, Panera’s Mix and Match Menu earns top marks for satisfaction. Mix, match and make a meal that fills the table with flavor.
Consumers’ preferences continue to evolve. It is more than just keeping a dining bill under $10. People want the money spent to balance the fullness felt after eating. If a cheap meal only makes a person hungry an hour later, is there really value?
Additionally, people’s portion sizes are in flux. It is more than protein-max plates or swalty food trends. Many people eat less. Whether it is the influence of GLP-1s or just pausing overeating, the overflowing plates disappear and more reasonable amounts appear.
Panera’s Mix and Match Menu fills that gap. It does not replace or push aside the popular Pick Two Option. This idea combines variety and value in a way that people cannot resist.
According to Mark Shambura, Chief Marketing Officer, Panera Bread, “The Panera Mix & Match Menu is Panera at its best: delicious menu offerings made from thoughtfully sourced, quality ingredients like Fuji apples, spicy soppressata or focaccia bread-now brought together on a value menu designed to offer a deal that’s actually a meal,” said. “With the Mix & Match Menu, Panera is introducing the first value menu of its kind–one that doesn’t require compromise and makes it easy for guests to combine quality, craveable selections into a meal that truly satisfies at a great value.”
What Food Options Are on Panera’s Mix and Match Menu?
Panera’s Mix and Match Menu features half/cup portions of 10 guest favorite food items. The menu includes:
- Half Sandwiches: Toasted Italiano, Toasted Caprese Focaccia, Bacon Turkey Bravo, Cranberry Walnut Chicken Salad
- Half Salads: Fuji Apple Chicken, Ranch Parm BLT, Caesar
- Cups of Soup: Creamy Tomato, Homestyle Chicken Noodle, Bistro French Onion
Priced at $4.99 a portion, the tremendous amount combinations ensure that guests can come back time and again. That possibility gives Panera a leg up among the other restaurant brands. When a brand can find a way to keep people coming back to the table, it will always win.
Will other restaurant brands follow? Every day, another value meal, promotion or savings joins the conversation. One thing is clear, no one should ever overpay for food. Savings satisfies in a way that beats cravings.
Leave a Reply