From the person who hits the links with their local league to the weekend player who looks forward to pints over putts, Chili’s welcomes them all. Just like the warm greeting at the restaurant’s door, the People’s Clubhouse has a seat at the table for all players. Chili’s Golf Club shakes up a new take on the iconic sport.
Chili’s understands that its integration into pop culture is as important as the signature Presidente Margarita that gets heads turning in a restaurant. It is one of the reasons why the Marg of the Month Club became a sought-after membership. People want to see that iconic chili pepper on their favorite NASCAR driver, hear a pop singer remake the Baby Back Ribs song, and cannot wait for another food menu hack.
This time around, Chili’s takes its iconic red booths out of the restaurant. For the first time, the beloved restaurant brand opens a location on a golf course. This one day only event welcomes the scratch golfer and the person who has never heard of the term “mulligan” to raise a toast to another round.
As George Felix, chief marketing officer and executive vice president of Brinker International, explained, “Chili’s is the people’s clubhouse, so it only made sense to bring that spirit to the course by building the Chili’s Golf Club on a public muni, complete with the 19th hole of every golfer’s dreams. Our friends at Rhoback created the ultimate Chili’s Golf Club gear that’s ready for wherever the round takes you, from the first tee to the 19th hole, and every swing – good or bad – in between.”
Ready to Join the Chili’s Golf Club?
On August 28 from 9 a.m. till 5 p.m., the first ever Chili’s Golf Club opens DeBell Golf Club in Burbank, California. The special event transforms the Clubhouse into a mecca for all Chili fans.
From devouring a Triple Dipper to sipping on a specialty margarita, the event is far from that stuffy Bushwood imagery. This event would appeal more to “Al Czervik” versus “Judge Smails.” The whole idea is to have fun, enjoy the moment, and to look good while doing it all.
At the special event, there will be two specialty margaritas, Transfusion Marg and Tee Time Marg. The Transfusion Marg is inspired by a golf course favorite. It starts with the Chili’s Patron Frozen Marg, and it is topped with Tito’s Handmade Vodka and Owen’s Transfusion Mix. The Tee Time Marg features the Chili’s Patron Frozen Marg, Deep Eddy Lemon Vodka, iced tea and lemon sour. It sounds like an amplified Arnold Palmer. It is definitely refreshing.
Only time will tell if one of these two specialty margaritas will make it to Chili’s regular menu. Given the success of the Bombshell Margarita and Margs of the Month, a version might appear next summer.
Additionally, Chili’s partnered with Rhoback to offer a capsule collection. The Rhoback X Chili’s collection features polos, 3-quarter zip, crewnecks, hats, and more. The specialty items are available online at rhoback.com/chilis, while supplies last.
Golf is every person’s sport. There is no initiation fee, membership committee, or special password. At Chili’s Golf Club, the only requirement to play is the commitment to have fun. And, the score card does not matter. Even the person who hit more bogies than birdies has a margarita waiting at the 19th Hole.
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