Recently, Burger King’s Candied Maple Bacon brought sweet, savory deliciousness to both its breakfast and Whopper menu. With one ingredient, the quick service restaurant found a way to connect an all-day menu with flavor.
Burger King has been making waves recently. From its CEO inviting people to call him directly to the guest-inspired Whopper by You platform, the quick service restaurant writes a new chapter in its “Your Way” approach. It is more than crowdsourcing. BK understands that people crave their voice being heard as much as they do a tasty, value forward meal.
Even as Burger King listens and implements guests’ feedback, it understands that unique, bold and even trendy ingredients entice people to place another order. The brand’s new candied maple bacon is that crave worthy ingredient.
Although another quick service restaurant touts its bacon as best in the business, the idea of a candied bacon sets Burger King apart. More importantly, it is the ingredient that bridges breakfast, lunch and dinner. When one food can be used on the menu all day, it is an instant winner.
How Will You Order Burger King’s Candied Maple Bacon?
Burger King’s Candied Maple Bacon is a game changer for the quick service restaurant. In addition to the Maple Bourbon BBQ Whopper, the unctuous ingredient can be added to any breakfast build including the Double Candied Maple Bacon, Egg, & Cheese Croissan’wich and the Candied Maple Bacon Burrito Jr.
First, the candied bacon on the Maple Bourbon BBQ Whopper hits restaurants on February 24. It is smoky, spicy and sweet. The combination of bourbon BBQ sauce, crispy onions, jalapenos and the maple candied bacon is a big, bold bite. While the American cheese adds balance, all the ingredients never overshadow that ¼ flame-grilled beef.
In a way, it captures what people expect from a fast casual restaurant, not a drive-thru. That aspect is key for Burger King. When it can deliver big flavor and great value, it resonates with guests.
Additionally, the candied maple bacon’s flavor is even more pronounced in the breakfast food. From adding another texture to the Double Candied Maple Bacon, Egg, & Cheese Croissan’wich to being the flavor force in the burrito.
Lastly, although not part of the launch, serving the candied maple bacon as a side would be delicious. While Dunkin’ offers a snack bacon, quick service restaurants do not. If BK could manage this concept, it would invite food lovers to create their ultimate candied maple bacon menu hack. The conversation would fuel even more purchases.
For now, satisfy that bacon craving at Burger King. This sweet, savory treat is the meat candy that people have been longing to order.
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