As the music industry raises a glass to creativity and connections, PATRÓN, the world’s number one super-premium tequila, created several cocktails to toast the occasion. This year, the Official Tequila Partner of the Grammy Awards infuses culture and heritage into every sip. While industry giants sip these cocktails at the event, everyone who appreciates the harmonies, melodies and creativity can enjoy one at home, too.
Across musical genres, PATRÓN connects them all. From the guitar strumming a yearning for a lost love in a country ballad to partying until dawn with a dance beat, the iconic tequila weaves its way into various lyrics. According to the brand, PATRÓN has been mentioned in more than 400 songs.
Similar to the symbolic bee emblazoned on every bottle, PATRÓN knows how to create buzz. It is more than the craftsmanship celebrated in every bottle. The blue agave is more than just the foundation of flavor. The brand understands that history, innovation and culture need to harmonize in the most balanced way.
Speaking about its partnership with the Grammy Awards, D-J Hageman, Vice President of USA, PATRÓN Tequila said, “We’re honored to kick off our first year as the Official Tequila Partner of the Grammy Awards. The Grammy Awards represent the most exciting night in music, and PATRÓN is proud to be there celebrating alongside the artists who make it extraordinary. From the red carpet to backstage and beyond, our partnership with the Recording Academy allows us to toast the craft, creativity, and passion that define this moment in music.”
Enjoy these PATRÓN Tequila Cocktails for the Grammy Awards
From the person who knows every Bad Bunny lyric or prefers to sing along to Sabrina Carpenter, the reality is that music and cocktails often go hand in hand. Concert venues, like Live Nation, offer signature sippers. Restaurants, clubs and other hospitality partners create specialty offerings for events. Singing, dancing and cheering with a glass in your hand is part of the experience.
Although many music lovers dream of attending the Grammy Awards in person, everyone can enjoy the spectacle anywhere and everywhere. From the comfort of their couch to a party with throngs of people, a great cocktail can make the moment even more memorable.
PATRÓN created these signature cocktail for this year’s Grammy Awards. From sparkling sippers to complex potables, these recipes showcase the tequila’s versatility. While a margarita is lovely, tequila is more than just the classic sour cocktail.
The Golden Record
Ingredients:
- 1.5 oz PATRÓN EL ALTO Tequila
- 1 oz Prosecco
- 0.5 oz Fino Sherry Tio Pepe
- 2 oz Pear cordial
- Dash of Bergamot Bitters (Scrappy Bitters)
Garnish: 3 Slices of Red Grapes
PATRÓN High Note
Ingredients:
- 1.5 oz PATRÓN Silver Tequila
- 1.5 oz Tomato Mango Puree
- 0.5 oz PATRÓN CITRÓNGE Orange Liqueur
- 0.75 oz Lime Juice
- Rim with Maldon Salt
- Garnish: Mango Slice
The Clear Winner
Ingredients:
- 2 oz PATRÓN Cristalino
- 1 oz Martini & Rossi Bianco
- 0.75 oz Bitter Bianco Luxardo
- 0.15 oz Suze Aperitif
- Dash of Lime bitter (Scrappy’s bitter)
- Garnish: Lemon Twist
Whether these PATRÓN cocktails are enjoyed by tequila lovers, blue agave newbies or someone in between, these beverages will be remembered long after the last note fades and the stage lights come up. Like any memorable moment, it will linger and have people longer to recreate it time and again.
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