When every guest steps foot into a Chili’s restaurant, that warm, welcome to Chili’s feels like coming home. Whether a person slips into that red booth or grabs a seat at the bar, the hospitality makes every food order even tastier. The newest menu item, Chili’s Chicken Parm Big Crispy, could become a Sunday Supper tradition. Grandma and Nonna would approve.
Chili’s Big Crispy chicken sandwich has seen a huge uptick in popularity. While the value is a huge sales driver, it is the taste that brings people back for more. The moist, juicy chicken breast is covered with perfectly crisp, crunchy coating. It is the chicken that you wish that you, and grandma, could make at home.
While that sandwich comes in many variations, Chili’s newest offering takes a classic flavor combination and turns it into an epic idea. When familiar blends with fun, the food item becomes an instant hit.
Speaking about the new Chicken Parm Big Crispy, George Felix, chief marketing officer and executive vice president of Brinker International said, “We’ve loved seeing how guests responded to the Big Crispy, and it got us thinking about how we could build on that with flavors we know they already love. A Big Crispy topped with our fan[1]favorite Fried Mozz and marinara is craveable, over the top in all the right ways and unmistakably Chili’s. You won’t find a Chicken Parm with a better cheese pull than this.”
Why Chili’s Chicken Parm Big Crispy Will Get Everyone’s Attention
While Chicken Parm is a popular comfort food, Chili’s Chicken Parm Big Crispy is more than just another riff on the classic menu item. It is a way for the brand to capture several food trends in one dish.
First, everyone knows that the Fried Mozzarella is the ultimate app indulgence. Yes, that epic cheese pull has been transformed into food fashion as well as Halloween costumes. Those items would not exist if the taste was not craveable. An epic cheese pull is picture perfect, but it needs to deliver satisfying flavor on the first bite.
Topping the Big Crispy with the Fried Mozzarella is smart. It brings that cheesy layer to the sandwich without impeding the chicken’s crispy texture. Actually, it makes the chicken even more enjoyable.
Contrasting textures adds to eating satisfaction. The combination of gooey cheese, crispy chicken, and a tangy sauce is a winner. This sandwich is the one that you wish grandma made for Sunday supper.
Chicken Parm Big Crispy Is a Smart Menu Addition for Chili’s
While many people will run to get that first bite, the reality is that this concept is a smart move for Chili’s. The flavor profile is familiar, but it is more than a fun promotion and potentially viral social media campaign. It adds to the menu without risk.
First, all the ingredients are already part of Chili’s staples. Repurposing an appetizer as a topping is easy. The ingredients go together. There is a built-in audience. The whole sandwich is set up for success.
With a creative campaign, Chili’s creates buzz around a sandwich that anyone could have “Frankenfood” on their own. Customization is one of the reasons why Chili’s fans love the restaurant. It would be interesting to know if a chef or guest made this dish prior to the menu launch.
In that vain, could this idea be a new trend for Chili’s. Why not put that Fried Mozzarella on a burger. Just think of bacon, cheese, and that well-seasoned beef combined on a buttered bun.
When Does the Chicken Parm Big Crispy Hit Restaurants?
Chili’s Chicken Parm Big Crispy arrives nationwide on October 20. Restaurants in Florence, Kentucky, Rome, Georgia, and Venice, Florida will get an early taste.
As seen in the social media promotions, those locations will get a first taste starting on October 13. It is a fun play on the Italian, not Italian, connection to the classic chicken dish.
Will you be ordering the new chicken sandwich? More importantly, will it inspire you to create a tasty combination featuring Chili’s menu items?
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