Prioritizing wellness extends beyond a gym. ClassPass understands that premise. Its new expansion into theme parks, zoos, aquariums, and attractions proves that people seek experiential activities and those experiences support personal well-being.
ClassPass is a simple idea that encourages people to be activity. The subscription service offers users access to gyms, classes, and even spas. The idea is to remove the barrier to entry for wellness related activities.
Recently, the company expanded beyond HIIT classes and massages. Wellness includes activities that spark joy. The program includes lifestyle offerings like movie theaters, painting classes, and other events. Now, the program is going even bigger.
As Fritz Lanman, CEO of Playlist, ClassPass’s parent company explained, “Our mission has always been to give users one flexible way to access wellness, however they define it. For some that’s a yoga class or a spa visit; for others it’s a day out with family at an amusement park. Adding theme parks, zoos, and aquariums extends that mission to even more of the experiences our users love, while giving these venues a powerful new channel for attendance and incremental revenue.”
What New Experiences Join ClassPass?
According to the recent announcement, ClassPass now includes select theme parks, zoos, and other attractions. The newly added destinations are: Bay Area Discovery Museum, Georgia Aquarium, Golf N Stuff Family Fun Park in Norwalk, CA, Kennedy Space Center, LEGOLAND Florida, Phoenix Zoo, San Antonio Zoo, SeaWorld San Diego, Sesame Place San Diego, and Six Flags Magic Mountain.
Based on the program, users can redeem credits for 1, 2, or 4 tickets bundles. Whether it is friends or family, enjoying a day an active day of fun is a great way to fuels that wellness routine.
Looking at the new additions, the curated venues are more than just thrills. They allow guests to be active, learn, and experience those moments with others. Whether it is feeding a giraffe at a zoo or exploring the vastness of space, people are living in the moment. There is no screen, no disconnect. It is real world, real life action, which has a wellness benefit.
As many people appreciate, life is expensive. When people prioritize the food in their grocery cart, it can be difficult to justify pricey experiences. ClassPass looks to make these activities less costly. Instead of waiting for a rainy day, people can take the opportunity when it arises.
ClassPass has several subscription options. More information on the program and the participating destinations can be found its website.
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