While the Dew Nation always embraces the “Do the Dew” mentality, the beloved beverage’s storied history adds to its appeal. Never afraid to celebrate its uniqueness, the citrus forward flavor has tickled people’s innards and encouraged their individuality. With Mountain Dew’s commemorative can, the step back in time has people running to snag this special offering.
Mountain Dew drinkers are a special group. It is more than Baja Blast fans thirsting for the crisp wave of refreshment or the people scouring the stores for the limited-edition, one-off flavors. This beverage brand represents a way of life, a mentality, a strong personality.
According to Michael Smith, VP of Marketing for Mountain Dew, PepsiCo Beverages U.S. “Since 1948, Mountain Dew has been defined by bold spirit, unrelentless grit and ambitious energy – qualities that continue to drive the brand forward today. This commemorative can is about bringing that origin story to life, paying homage to our roots as an American Original and giving fans a meaningful way to celebrate Dew history.”
How Can Mountain Dew Fans Score a Coveted Commemorative Can?
Highlighting its designation as an “American Original brand,” the specialty Mountain Dew commemorative can highlights the beverage’s
roots. Each can showcases the brand’s history. Even the font choice, color scheme, and mountain drawing is a throwback to 1948.
While many people would love to purchase this special item, the unique offering is not available at most retailers. According to Mountain Dew, 1,948 bundles will be exclusively sold on TikTok Shop. For fans who want one of these bundles, they better have fast hands or they will miss out.
The company said that drops will happen on June 29, June 30 and July 1. The exact quantity available each day will be announced on Mountain Dew’s Instagram story at noon ET.
The best part of this specialty offer is the price. The 10-pack mini can plus commemorative can is just $0.05. Given that nothing costs a nickel in today’s shopping world, the deal is beyond a steal. People cannot even get a side of ranch for that cost.
Mountain Dew – Tasting Great Since ’48
While some people can mix up terms like soda or pop, the reality is that people are particular about their preferred beverages. The caramel forward cola is not the same as the one in the red can. For Mountain Dew fans, they appreciate that their favorite beverage is more than just quenching a thirst. It reflects a mindset.
When the PepsiCo brand launched its American Original campaign earlier this year, the concept focused on Mountain Dew as a lifestyle, not just a beverage. Concepts like grit and independence fuel the messaging. Whether it was hiking to the top of a peak or kicking back with friends, everything is maximized.
This type of messaging is vital. Value is measured beyond money spent. Tapping into that emotional connection creates a thirst that can only be quenched by a person’s favorite drink. Mountain Dew needs to continue this messaging, which ensures it will taste great in ’28, ’48 and beyond.
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