Did you know that there has never been a perfect bracket? No computer solved, good guess or pure dumb luck has predicted every win across every game. This year, Reese’s rewards all those busted brackets and no one is sorry about this offer.
Reese’s is always a popular candy. The perfect balance of slightly salty, creamy peanut butter center and smooth, sweet milk chocolate is irresistible. Whether those cups are nibbled or devoured in a single bite, people always smile when a Reese’s appears on the table.
Since 2009, Reese’s has been an official NCAA corporate partner. The company understands that being part of pop culture moments is as important as being the primary candy in an Easter or Halloween basket.
For this year’s NCAA tournament, Reese’s offers a new promotion. When anyone has a busted bracket, they can submit it to @Reeses with #ForAReesesSweeps to earn a chance “to win Reese’s cups or tickets to the NCAA Men’s or Women’s Final Four and championship games.”
According to Melissa Blette, Senior Brand Manager, Reese’s, “March Madness is the ultimate emotional rollercoaster –fans go all in on their brackets, and somehow, chaos always wins. We’re embracing the madness and turning busted brackets into something worth celebrating—because Every Bracket Busts for a Reese’s.”
Overall, this idea is a smart, easy way for Reese’s to get involved with this year’s tournament. Finding connections and commonalities is vital for food brands to maintain their popularity. Hershey’s candy brand understand that concept and continue to make it a priority.
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