As the spirits market evolves, it adapts to consumers’ preferences. The conscious consumer thirsts for liquors that fit within their lifestyle. Clean and additive free are priorities. Chef Michael and Bryan Voltaggio have made their mark in the culinary world and with Marcado 28 they put their stamp on the tequila industry.
Tequila has a large, complicated history. While the crowded shelf is full of celebrity endorsed and well-known names, those bottles can be hiding something in that crystal clear liquid.
Even though tequila has various regulations, additives are a dirty word in the industry. The various laws need more than just a good translator. Instead of parsing percentages, the real solution is to focus on additive free options.
Although “marcado” means marked in Spanish, Marcado 28 has no additives in its tequila. The 100% Blue Weber Agave is sourced from family-owned fields creates the base of its slightly sweet yet subtly floral flavor. For a spirit that touts what it is free from, the clean, crisp flavor adds to the versatility.
Marcado 28 Makes a Big Visual Impression
While the spirit’s liquid celebrates its clean flavor, Marcado 28 arrives in a visually bold bottle. Through visual storytelling, the bottle celebrates images forever rooted in the Mexican culture. Borrowing from some visual aspects of Mexican folk art, the labels are captivating.
They serve as an invitation to learn about the tequila, its culture and the people behind the brand. Similar to how the word marcado can referred to tattoos in Mexican culture, these labels showcase what it means to be bold, even defiant. One sip and it leaves a mark that people will want to carry with them forever.
Additionally, that bottle’s imagery forever binds the people behind the brand. when they see those images, they are reminded of the spirit and the imprtance of additive free spirits.
And, the bottle’s tattoo like images celebrate both Chef Michael Voltaggio and the tequila’s other partners, Billy Baca and El Sando, who created the label. Chef Michael Voltaggio has custom tattoos from Billy Baca and El Sando. While others do not have to have this permanent mark, the concept highlights how the brand wants to make that connection with its customers permanent.
Marcado 28 Cocktail Showcase Its Natural Flavor
Since Marcado 28 has a clean, crisp flavor, it works well in many cocktails. As Chefs Michael and Bryan Voltaggio appreciate, better ingredients create superb dishes. The award winning Top Chefs epitomize that concept in their successful restaurants, like Voltaggio Brothers Steakhouse at the MGM National Harbor in Oxon Hill, Maryland.
The margarita is one of the most popular, widely known tequila cocktails. Although that sour cocktail has many forms, not all beverages are created equal. The difference between a great margarita and a subpar one is quite noticeable.
The Marcado 28 Clean Margarita is subtly simple yet bursting with flavor. There are no additives. It is fresh ingredients. At its simplest form, it is citrus, tequila and soda water. After that first sip, you will look differently at sour mix.
Marcado 28 Clean Margarita
Ingredients:
- 2.5 oz Marcado 28 Blanco Tequila
- 1 oz fresh lime juice
- .75 oz agave nectar (100% pure, no additives)
- 0.5 – 1 oz soda water (to taste)
- Pinch of sea salt (optional)
- Garnish with a lime Volt
Method:
- Shake tequila, lime, agave, and salt with ice.
- Strain into a chilled Martini glass.
- Top with splash of chilled soda water.
The well balanced, fresh flavor makes this Clean Margarita delicious with a skirt steak, ceviche or even a simple taco. It shows that a well-made, thoughtful beverage offers versatility that people want.
From National Margarita Day to a relaxing afternoon with friends, Marcado 28 and one of its many cocktails is always a good choice. One sip and it leaves a lasting impression that you will never forget.
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