For many people, coffee is more than a caffeine jolt to jumpstart the day. Just one whiff of enticing aromas makes her thirsty for the first sip. With the new Keurig Coffee Collective, the specialty roasts focus on craft and flavor while serving a convenient single cup serving.
Coffee drinkers often fall into distinct categories. Some people turn that morning mantra into a ritual. Perfecting the grind, heating the water to the right temperature and allowing the grounds to bloom for just the right amount of time are all part of the experience.
For other coffee drinkers, they prefer convenience. It is one of the reasons why Keurig’s systems have cornered the market. With just a push of a button, a steaming hot coffee is ready in minutes.
But, people want more from that single serve cup. They thirst for the coffee house flavors while still getting a convenient serving. Keurig Coffee Collective is that solution.
Speaking about the Keurig Coffee Collective, Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper commented, “Millions of loyal Keurig fans already know and love us, so introducing a Keurig-branded coffee line is a natural evolution that our fans can expect us to deliver with excellence. The Keurig Coffee Collective is a product we know will meet consumer demand for delicious, premium quality coffee while reinforcing our leadership in the space.”
What Is the Keurig Coffee Collective?
The new Keurig Coffee Collective focuses on three core concepts, “expertly roasted, artfully ground and distinctively delicious.” While those statements are broad, coffee drinkers can taste the difference. The five roasts, created by coffee experts, showcase the flavor diversity in the coffee market.
The five roasts are: Bold Beats Medium-Dark Roast by Master Roaster Eric Taylor, Whole Hearted Dark Roast by Sustainability Warrior Whitney Kakos, Global Trek Medium Roast by Sourcing King Cyrille Jannet, Bright Idea Light Roast by Coffee Chemist Alberto Azeredo and Warm Hug Caramel Spice by Sensory Scientist Moira Kelley. As the creative names suggest, these coffee are meant to evoke a feeling, not just be another cup of coffee.
While everyone will have their favorite roast, the most successful offering is the Bold Beats Medium-Dark Roast. This offering found a way to harmonize the dried fruit with the sweet caramel. Without overpowering the coffee, itself, the roast has both high and low notes, which makes this option a unique drinking experience.
The other must try offering is the Bright Idea Light Roast by Coffee Chemist Alberto Azeredo. The nutty qualities add complexity without heft. For a morning pick-me up that does not need any extra additions, this roast is perfect.
Why Switch to the Keurig Coffee Collective?
After Keurig partnered with many musicians and other pop culture figures to create flavorful coffee partnerships with its related brands, these signature offerings put the focus back on coffee. For the person who wants flavor, not sugar, the new roasts satisfy.
Additionally, these options turn that classic Keurig into an elevated experience. Instead of spending a lot, that favorite machine feels like a coffeehouse. In this cost conscious world, this offering appeals even more.
The Keurig Coffee Collective can be purchased online. Additionally retailers will be added later this year.
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