Over the weekend, Bravo Fan Fest took over Charleston. Everyone experienced panels, meet and greets, and other interactive experiences. One of the specialty brand partnerships with Wendy’s gave a glimpse into what could hit menus soon. Ready to dig into the next Wendy’s Frosty Flavor?
Ahead of Bravo Fan Fest, Wendy’s and The Real Housewives of Salt Lake City’s Lisa Barlow revealed the Baby Gorgeous meal. As many Bravo fans know, Barlow has loved Wendy’s far longer than she has been holding that snowflake. Always paired with a crisp Diet Coke, her preferred beverage, the 10 piece chicken nuggets, Hot and Crispy Fries, and barbecue sauce keeps her fueled for an epic girls’ trip, taking the stage, or just lining her lips.
While many people happily placed that order on the Wendy’s app, guests at Bravo Fan Fest enjoyed more than just that iconic meal. The specialty booth was stocked with glamourous offerings.
From unique accessories bejeweled to make everyone look stylish to specialty food offerings, this stop was a highlight of the weekend. Even as the drama heats up on this RHOSLC, Wendy’s has all the food to keep people satisfied while watching all the action.
Bravo Fan Fest Has Wendy’s Fans Hungry for the Next Frosty Flavor
During Bravo Fan Fest, Wendy’s hosted a food truck. The menu included a Dave’s Single Cheeseburger, a Trip of a Wifetime Pimento Cheese Seasoned Fries and two specialty Frosty offerings.
The Lisa Barlow’s Frosty Gorgeous is a Frosty swirled with sweet raspberry crème sauce. It was topped with marshmallow and strawberry crispies.
The description is reminiscent of those classic frozen dessert bars served in the grade school lunchroom. It is creamy, crunchy, tangy and sweet. All those descriptors easily apply to Barlow, herself.
Dropping this flavor at Bravo Fan Fest is smart for Wendy’s. It is the perfect spot to test a flavor with a built-in audience. While it seems a given that everyone will praise it in Charleston, it will be a good indicator how it could perform in a wider release.
Could this flavor drop ahead of the RHOSLC finale or just in time for the reunion? Maybe the Frosty will be served instead of a cocktail as the finale toast with Andy Cohen.
Is a Wendy’s RHORI Collaboration Coming?
While Lisa Barlow has been a constant in the Wendy’s/Bravo partnership, another Housewife joined the conversation. Alicia Carmody from The Real Housewives of Rhode Island participated in fan activations at the Wendy’s experience. In addition, Alicia had a specialty menu item on the food truck.
The Alicia Carmody’s I Love a Crackah Frosty was a sweet and salty delight. The caramel swirl, cinnamon sprinkles, and salty cracker pieces made for a delicious combination. While the nod to her love of crackers is clear, it is a frozen dessert that deserves the spotlight. Maybe crackers are the new “crunch” food trend to take over.
Additionally, this partnership allows Bravo and Wendy’s to continue the conversation into the new year. As many Bravo fans eagerly anticipate RHORI’s second season, Wendy’s could easily bring an Alicia “crackah” menu to restaurants. Wendy’s and Bravo have found a way to get people ordering while watching.
Overall, the Bravo and Wendy’s collaboration is beneficial for both brands. It is not as obvious as product placement, but it starts to create a Pavolvian response to hearing that intro music. Just like longing to know the latest gossip, that craving for a creamy, sweet Frosty is just as satisfying.
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