When something tastes delicious, it has everyone saying mmmmm. Why not take that melodic response and make it even more memorable. King’s Hawaiian Soft Swirl Cinnamon Bites hit the shelf. And, an iconic pop culture song becomes the soundtrack to tasty snacking.

King’s Hawaiian has become a staple in many people’s homes. Whether served as a side to dinner or the signature bread in a sandwich, that package of fluffy, sweet deliciousness is always a stellar choice.

Recently, the food brand expanded to additional products. The pretzel bites were a huge hit as were the banana flavored bites in collaboration with the beloved Minions characters.

Available in stores now, the new Soft Swirl Cinnamon Bites turn any moment into a sweet one. With cinnamon swirl baked into every bite, the signature soft bread is a tasty snack, treat, or transformed into an epic recipe.

As Raouf Moussa, Chief Marketing Officer at King’s Hawaiian, said “King’s Hawaiian Bites make any little moment feel better. As we continue growing our snack portfolio, Soft Swirl Cinnamon Bites are an exciting addition, bringing the King’s Hawaiian experience fans know and love to an entirely new sweet occasion – morning snacking.”

Taylor Hanson for King's Hawaiian
VANCOUVER, BRITISH COLUMBIA: In this image released on September 10, 2026, King’s Hawaiian and Taylor Hanson join forces to remix an iconic hit song as “MMMBites” in Vancouver, British Columbia. (Photo by Sara Jaye/Getty Images for King’s Hawaiian)

Ready to Hit a Sweet Note with King’s Hawaiian Soft Swirl Cinnamon Bites?

To celebrate the new King’s Hawaiian Soft Swirl Cinnamon Bites, the brand partnered with Hanson to reimagine their iconic song, “MMMBop.” After resisting reimaging the song for a long time, Taylor Hanson said now it felt right.

Taylor Hanson said, “We thought this was the right opportunity to give it a fresh twist with MMMBites as a fun way to celebrate a snack that’s all about bringing a little more joy to everyday life.”

Right now, the 90s are having a huge moment. It is more than longing for nostalgia. It seems that people want those simple, easy moments. That look back can feel more satisfying than peering into the future.

These tasty little treats are the perfect way to make any moment sweeter. Whether it is a mid-afternoon pick me up or using the bites as a base for a more elaborate dessert, there are plenty of reasons to keep a package in the kitchen.

The Soft Swirl Cinnamon Bites are delicious heated. Even just putting a few on a plate with a glaze drizzle is a great choice. Given that people know and trust Kings Hawaiian, they are willing to make that purchase and be open to the food possibilities.

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