As summer hits its midway point, it is time to savor every last moment. Even as the sun sets on a day filled with fun, the dusk does not mean it is time to retire indoors. Crack open another Summer Shandy and light Leinenkugel’s Summer Shandle. Summer nights deserve their moment to shine.
Time and again, Leinenkugel’s understands that its beer is more than just another cold one to crack open with friends. It reflects a feeling, captures a memory, and encourages people to just embrace the pause.
Many of its releases celebrate the outdoors. From the blueberry notes in a Sunset Wheat to a little hint of rye spice in the Canoe Paddle Kölsch, people can be transported to that Chippewa Falls locale where people choose to enjoy the nature around them.
With the newest offering, Leinie’s takes its popular Summer Shandy in another direction. Just because the sun sets on the day does not mean that it is time to go inside. The Shandle is perfect for those endless summer nights.
Speaking about the newest offering, Katie Leinenkugel, President, Leinenkugel’s explained, “When we set out to create the Shandle, we wanted it to feel unmistakably Summer Shandy, from its appearance to its aroma. With bright lemon notes reminiscent of our iconic beer, citronella, a few drops of Summer Shandy, the Shandle brings together a fun way to make those summer evenings outdoors with friends and a few brews last a little longer.”
What is the Leinenkugel Summer Shandle?
According to the beer brand, the Shandle is limited-edition candle created in collaboration with the Milwaukee Candle Company. The 100% soy wax candle combines cintronella and lemongrass for a bright, engaging scent. Additionally, a few drops of Summer Shandy joined the base.
Instead of another boring candle or the dreaded tiki torch, this idea is smart for beer drinkers. It is a fun way to reinvigorate the love for Summer Shandy, but in a way that makes it feel fresh.
With so many beer brands doing clothing drops or influencer style marketing campaigns, Leinie’s stays true to its brand. Enjoying the outdoors, spending it with friends, and choosing to take that pause has merit. When paired with a great beer, the experience is even more fulfilling.
While the Shandle was not available in stores, the concept behind the drop never goes out. That candle might have lasted 40 hours, but enjoying a great summer with amazing beer never is extinguished.
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