Bold, craveable flavors continue to dominate the snack shelf. With the new Doritos Dinamita Simple NKD, consumers get the intense flavor they want without artificial ingredients. Ready to crunch your way through layered snacking deliciousness?
PepsiCo continues to evolve its snack brands. The Simply line delivers the classic snacks that people love without the unwanted artificial dyes and flavors. When a favorite food adapts to current consumers wants, it maintains its loyal fan base and even gains some market share.
The new Doritos Dinamita Simply NKD is the next brand to join the line. With no artificial dyes or flavors, the snack delivers the same layered crunch and bold flavor that people have come to expect. It is a win for everyone.
As Hernán Tantardini, CMO, PepsiCo Foods U.S. explained, “At PepsiCo Foods, we’re constantly evolving our portfolio to meet what consumers want most—bold taste and more choices from the brands they love. Dinamita Simply NKD is a strong example of that—bringing the same intense flavor experience fans expect with no artificial dyes or flavors, and marking another important step in our food transformation journey. We’re seeing encouraging consumer response, including from fans engaging with Doritos and Cheetos in new ways, helping drive even more connection with the brands they love.”
Doritos Dinamita Simply NKD Chile Limón Is the Smart Addition to the Lineup
After the successful launch of Cheetos and Doritos Simply, adding the Dinamita Chile Limón targets an essential market for PepsiCo. It is more than the consumer who wants snacks free from artificial dyes and flavors. It is a aged groupd that will be snacking for a long time.
Dinamita is known for its rolled, crunchy texture. Not only does the snack have an intense crunch, it is easy to eat. There is something enjoyable about grabbing a rolled chip and biting it in half. As many people appreciate, texture leads to eating satisfaction.
A younger audience is drawn to these snacks. Teenagers cannot get enough of the Dinamita. It is their school snack, study companion and constant go to. While they love the snacks, the messy nature is not conducive. Anyone who has been in a classroom recently has seen the mess that hand sanitizer, tissues and Dinamita makes. Snacks that will not leave fingers a red tinged mess is warranted.
Additionally, the Chile Limón is a popular choice. It is spicy yet approachable. The punch of bright citrus helps to tame the fiery heat. The younger generation cannot get enough of the flavor.
The Doritos Dinamita Simply NKD Chile Limón hits stores on June 22. It will be available in two sizes, 3.25oz and 10.75oz. Check with stores for availability and pricing.
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