Life is too short to let it pass you by. Whether it is powering through a long day or energizing before a big event, no one wants to be sitting on the sidelines of life. The newest flavor, Celsius Electric Vibe makes a big flavor play. and it scores with its many fans.
Celsius continues to adapt and transform to current food trends, pop culture moments and fans’ requests. Whether it is non-carbonated options or twists on favorite fruits, the popular beverage brand understands that it needs to continually adapt to stay true to its Live Fit Go motto.
With the newest flavor launch, Celsius takes advantage of the soccer fever taking over the world. While Miami will be a hotspot for all the action on the pitch, the reality is that people will be watching every minute and cheering for their favorite teams. Finding ways to be relevant to this world moment is vital for the brand.
The new Celsius Electric Vibe and its corresponding campaign does just that. With the help of several well-known soccer stars, the “goal” of this campaign is to score with all fans. From those who knows a mid-fielder from a defender to the person who just knows enough to shout “goal,” everyone can be energized by the surge in the conversation.
As Kyle Watson, Celsius Chief Brand Officer explained, “Electric Vibe is designed to celebrate the energy, passion and connection that make soccer culture so powerful. From the flavor and creative to ‘THE SURGE’ campaign, this launch reflects how Celsius is showing up in the sport in a way that feels fresh, relevant and true to the brand.”
What Does Celsius Electric Vibe Taste Like?
According to the brand, Celsius Electric Vibe has notes of pineapple, orange, cherry and grape. The fruit combination is bold, and people would expect nothing else from the beverage company.
Overall, the drink is on the sweeter side. Cherry and grape bring that juicy, yet sweet, flavor. Additionally, these juices add a touch of nostalgia. It is almost like that fruit punch drink that was a schooltime lunch staple.
The pineapple brings a tropical, slightly tangy note. People who like the Tropical Vibe flavor will want to try this newest offering. With the orange, it adds a little brightness to keep all the flavors balanced.
This limited-edition Sparkling Tropical Freeze flavor is destined to be an instant hit. It is the perfect fruit combination for summertime. Whether drunk straight from the cooler or mixed into a tangy mocktail, everyone will be energized to enjoy every minute after enjoying a can.
Celsius Electric Vibe debuts at Celsius Soccer Classic in Los Angeles on April 22. The specialty flavor hits stores the following week.
Leave a Reply