While the iconic food brand has been on people’s plates for decades, Oscar Mayer Maple Bourbon Bacon takes the deliciously unctuous bite in a different direction. In collaboration with a celebrated bourbon brand, this slice combines elevated flavors with ingredient versatility.
Classic food brands understand that new products need to innovate yet not steer far from the beloved items. Even if an April Fools joke pushes the boundaries, the reality is that people prefer deliciousness to humor on the plate.
Oscar Mayer has people singing over its favorite foods, but those nostalgic moments need to be paired with today’s hottest trends. The newest product launch finds the sweet spot in that constantly evolving space.
In collaboration with Evan Williams Bourbon, the slightly sweet bacon becomes more than just a breakfast staple. It allows cooks, mixologists and food innovators tremendous creativity. The depth from the oaky char and the vanilla sweetness adds highs and lows to the flavor profile.
According to Anna James, Brand Manager for Oscar Mayer, “While we have been crafting delicious bacon for 90 years, Maple Bourbon Bacon is an exciting new chapter for our bacon portfolio and shows consumers that we are thinking about bacon differently. With the bacon category growing and accounting for one-third of our business, we are leaning into bold, trend-driven flavors our fans want, bringing new energy to a beloved breakfast classic.”
Creative Recipe Ideas for Oscar Mayer Maple Bourbon Bacon
While the classic phrase about bacon going with everything might be overused, the iconic food’s versatility is highly celebrated. Time and again, people pile it high on sandwiches, start their day with a slice or even use it as a garnish.
Since the Oscar Mayer Maple Bourbon Bacon is made using the Evan Williams Bourbon, it is perfect as a cocktail garnish. For example, a smoky Old Fashion would be a delightful pairing. Whether carefully perched on the glass or slightly submerged in the amber liquid, the food and beverage combination is delicious.
Additionally, adding a little smoked salt to the bacon amplified the sweetness. For an unlikely cocktail pairing, consider a mezcal cocktail to highlight the smokiness. While the sweetness is underplayed, it offers just the right amount of balance to make an interesting combination.
Instead of cocktail pairings, the Oscar Mayer Maple Bourbon Bacon would be delicious in a dessert. For example, a bacon crumble on a crème brulee would be lovely. Even a crumble on a simple vanilla cupcake would elevate the dessert experience.
For some unusual sweet endings, consider dipping half of the bacon strip in chocolate and covering it with crushed pecans. It turns one piece into a complete dessert.
Overall, there are so many recipe ideas for this new Oscar Mayer Bacon flavor. It is best to buy multiple packages to experiment with all the culinary concepts.
More information on this new item as well as other Oscar Mayer products can be found on the brand’s website. Check with retailers for availability and pricing.
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