Whether it is Pi Day, Sunday supper or just because, pie always gets people to smile. According to the “Pie” Paradox Study, 93% of Americans associate “pie” with dessert. Plugrà wants both home bakers and professional chefs to appreciate why better butter makes a better pie. One taste of this non-negotiable ingredient and everyone is convinced.
Baking a pie seems much simpler than it truly is. Shows like The Great British Bake-Off or Food Network’s many “Baking Championships” scorn the dreaded soggy bottom. But, home bakers can easily miss the mark on a perfectly flaky crust. Without better ingredients, they are instantly at a disadvantage.
Even though grandma will never divulge her baking secrets, Plugrà wants everyone to be more confident with their baking skills. Whether it is the iconic apple pie, seasonal option or even some innovative flavor combination, one element is always essential. Without a great crust, the pie is nothing.
According to celebrity chef and cookbook author Claire Robinson, “No matter what’s inside, a great pie is all about the crust. When it comes to your ingredients, quality is everything. Plugrà’s slow-churn process is my non-negotiable secret.”
Why Does Plugrà Butter Make a Better Pie Crust?
Plugrà is Premium European Style Butter. While that term might just sound like words to a baking novice, people in the know appreciate that distinction. With its 82% butterfat and slow-churned process, the butter helps to create a flaky crust. Although bakers need to use the right techniques and thoughtful baking, it is the foundation to a better pie.
For example, cold butter, preferably grated into the flour, aids in creating that flaky crust. Baking is part science. But, without better ingredients, no amount of precise measuring will make a tasty bite.
Specifically, Plugrà has a carefully crafted balance of moisture and fat. As the cold butter comes to temperature while the pie bakes, little steam pockets emerge. The result is a lighter, flakier texture.
One bite and everyone tastes the difference. Even if grandma swears by her classic recipe, flavor is always the guiding force. Whether it is Pi Day or any given Sunday, the reality is that people need to think before putting anything in the mixing bowl.
To get everyone thinking about Plugrà, the butter brand is hosting a special Pi Day contest. Head to www.winplugrabutter.com for a chance to win one of 314 instant-win prizes of one pound of free Plugrà butter. More information can be found on the website. The contest ends on March 21.
It is time to put ingredients first and taste the difference. That equation does not take a math genius to solve. This Pi Day and every day, unwrap Plugrà and the first step to a better tasting pie.
Leave a Reply