Even before the tree appears in the window and the lights twinkle in the darkness, seasonal food hits store shelves. Hershey’s 2026 Holiday Line-up brings together flavorful traditions and new innovations. When it comes to Santa’s list, everything in this cart is always earns a spot in the nice column.
As another year comes to a close, food brands long to a must-buy item. While innovations and trends get buzz, it is the traditions that create cravings that need to be satisfied. It is one of the reasons why people cannot resist unwrapping jeweled colored Hershey’s Kisses or breaking apart a Reese’s tree.
Additionally, that holiday candy is more than just a sugary delight. The food flavors holiday traditions. From the candy at the bottom of a Christmas stocking to the centerpiece of a favorite cookie, traditions, nostalgia, and sentimentality are forever tied to Hershey’s brands.
According to Samantha Siegal, Senior Director, Marketing, The Hershey Company. “Our holiday portfolio brings both together, pairing familiar favorites with playful flavors, new formats and sweet-and-salty choices for the way people gather, give and celebrate today.”
Candy Trends Take Over Hershey’s 2026 Holiday Line-up
From Kit Kat to Reese’s, popular Hershey’s brands adopted candy trends in this year’s holiday offerings. Salty, sweet, and shapes are the three “s-words” that describe what shoppers will find on the shelf.
Shapes have been a main component for Hershey’s new candy releases over the past several years. In addition to the classic Reese’s trees, Kit Kat joins the conversation.
Kit Kat Santa and Reindeer
This year, Kit Kat offers Santa and Reindeer. Similar to the duo figures from its Halloween offerings, the Santa and Reindeer dual imagery imply that the holidays are better with friends.
When it is time to take that break, braking into a candy treat with another person makes the moment sweeter. From stories shared to encouraging others to take a moment, the reality is that community is the heart of the holiday season.
Reese’s Brings Sweet, Salty Snacking
With the salty component, Hershey’s leads the way with a sweet and salty snack, Reese’s Reindeer Mix. Combining milk chocolate-drizzled popcorn, Reese’s baking chips, Reese’s Mini Trees and Reese’s Pieces Candy, the snack mix can be eaten by the piece or handful.
Yes, this mix is sweet, but there is an underlying saltiness to the peanut butter. That flavor entices another handful. If people are not careful, the bag will be empty before anyone can finishing singing that holiday carol.
Additionally, this snack mix comes in a resealable pouch, which makes it great for an anytime treat. Portion control is top of many people’s minds, even during the holiday. Being able to have a few pieces, periodically, applies to people’s indulgence craving without a heaping helping of guilt.
Other Hershey’s favorites return in various forms. From Reese’s mini trees to smaller York Peppermints, there are plenty of small snacks.
The Grinch partnership returns and adds two new offerings. For people who love candy during a movie night, these Kisses will become a must buy. Plus, Kisses and popcorn are the ultimate snack pairing.
These holiday candies and many other offerings from The Hershey’s Company are hitting store shelves now. Check with retailers for availability and pricing.
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