Breakfast is more than just the first food eaten to start the day. It is time to think, plan or even reset. When enjoyed with others, it is a time to connect, and sometimes conspire. As The Traitors season reaches its conclusion, KIND and Rob Rausch want to bring an extra serving of food kindness to people’s day. Ready to open the RISE & KIND Breakfast Box?
For the past several weeks, Peacock has served the pop culture moment that everyone has been talking about. While he rose to notoriety on Love Island, Rob Rausch and the cast of The Traitors have had everyone obsessed with loyalty, betrayals and breakfast.
Anyone who watches The Traitors knows that breakfast is more than just another meal. Sure, it is not a conga line around the kitchen, but the knowledge divulged around the table is just as flavorful as that salmon.
In honor of those infamous breakfast moments, KIND is launching RISE & KIND Breakfast Box. No one has to wear overalls to enjoy this treat, but it does start the day with some good intentions, even if deception follows later in the day.
As Rob Rausch said, “This partnership with KIND is about starting the day on a positive note. The RISE & KIND Breakfast Box gives people something simple they can enjoy and share in the morning, like we shared the salmon. If kindness is the first thing you lead with, it can set the tone for everything that comes after.”
What Is the RISE & KIND Breakfast Box?
Part of the brand’s purpose-led platform launched last year, KIND understands that breakfast trends are more than just a popular ingredient. Intention is just as important as the food on the table.
The RISE & KIND Breakfast Box takes a flavorful spin on both food and a pop culture moment. Anyone who has been watching The Traitors understands that breakfast is more than just a meal. It is the moment where people reset, revive and replenish for all the twists and turns that can happen in a day. It is a moment to be kind to yourself by choosing nourishing food.
Partnering with The Traitors winner Rob Rausch, KIND launches this specialty breakfast box. Available via daily drops at https://riseandkind.kindsnacks.com/, the free box includes KIND Protein MAX Granola and Scottish Salmon. Although an unlikely food pairing, it is one that will get people talking.
But, both food items are protein packed. Whether it is capturing gold or plotting the ultimate win, protein is essential fuel for a busy day. Instead of munching on another hard-boiled egg, it is time to put flavor first.
Ready to start the day on a kind note? Try to snag your RISE and KIND Breakfast Box today.
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