With protein continuing to be a food priority, shoppers want value and variety. Kroger’s Simple Truth Protein Products deliver on those categories. With over 110 products in the line, consumers have a food choice for every time of the day. Balancing flavor and fuel, these Kroger items deliver what consumers crave.
Kroger has been a leader in private label brands. While the shopping trend started with consumers tightening their budgets, the brands have become part of people’s routines. It is not a compromise. Now, the Kroger brand is the preferred option in the weekly shopping cart.
Although food trends ebb and flow, protein continues to transform classic foods. Whether it is the influence of GLP-1s or fitness focused lifestyle choices, protein infused food fills every shelf. Instead of sugar reduce or fewer calories, people are counting grams in every serving.
According to Ann Reed, Group Vice President of Our Brands at Kroger, the line brings together options that address both lifestyle and budget concerns. “With the expansion of our Simple Truth Protein line exclusively at Kroger, we are supporting customers as they work towards their goals with nutritious, affordable and great-tasting protein offerings that are simple and free from unwanted ingredients.”
Three Simple Truth Protein Products that Deserve a Spot in the Cart
With over 110 food items in the Simple Truth Protein line, it can be hard to narrow down a few favorites. Looking specifically at the newest additions, three choices should be a priority buy.
First, the Simple Truth Protein + Electrolyte Water Enhancers are a great option. While everyone knows the importance of being well-hydrated, plain water lacks excitement. Additionally, when hydration combines with protein, it increases its usefulness.
These Enhancers combine whey protein isolate and coconut water. With 9g of protein and less than 1g of sugar, it easily fits into most lifestyles. Plus, the two flavors, Strawberries and Cream or Mango Passionfruit, have broad appeal.
In addition to sipping it on its own, the enhanced water is a flavorful addition to a smoothie. For example, Strawberries and Cream combined with frozen fruit adds a touch of richness without becoming heavy. It is nice alternative to cream.
Another great way to start the day is with the Simple Truth Cinnamon High Protein Cereal. Combining 14g of protein, 6g of fiber and 1g of sugar, it is an easy meal. The cinnamon flavors feel warm, nostalgic and even a little comforting. It is an easy choice and is fulfilling for a big day.
Lastly, portable, hearty snacks are an essential. The Simple Truth Beef Sticks are made with 100% grass-fed and finished beef. Available in both Original and Jalapeno flavors, it is another protein-packed option that people appreciate.
These food items are just a small sample of the many protein packed choices from Kroger’s Simple Truth. What is always in your shopping cart?
Leave a Reply