Real life happens down the street, in the cul-de-sac, and where people frequent often. Chili’s has always been the place where more life happens. With the new Chili’s food fashion, suburbia never looked better.
Chili’s has seen a surge in popularity over the past several years. From the 3 For Me’s big value to the hugely popular Triple Dipper appetizer, people head back to that booth time and again. The combination of great food, refreshing beverages, and warm hospitality makes Chili’s the restaurant that people love, trust, and dine at over and over.
While the food on the table is the big draw, true Chili Heads want to connect with people beyond the restaurant. Food fashion is an instant visual identifier. From the person walking through the airport to meeting a new friend in the carpool line, that Chili’s logo on a shirt is an instant conversation starter.
The new fashion drop opens the minivan door and lets out a taste of suburbia. The new looks are cozy, comfy, but still pepper in some fun along the way.
As Jesse Johnson, vice president of marketing at Chili’s said, “Streetwear has dominated mainstream fashion for years, but now we’re starting to see suburban wear have its moment as more consumers are drawn to relaxed, comfort-first fits. For decades, Chili’s has shaped suburban culture with our come-as-you-are relaxed atmosphere, so who better to celebrate suburban style with our new merch collection.”
Which New Chili’s Food Fashion Items Need to Join Your Collection?
The new Suburban Collection is fun, flirty, and flavorful. While the pieces are oversized, they convey comfy in a stylish way. Whether the looks are worn to the restaurant, to a party, or wherever you please, they turn heads. And, they might make people a little hungry for their favorite Chili’s meal.
The collection includes: Vintage Rugby Shirts, Chenille Pepper Hoodies, Varsity Jerseys, Suburban Tees, Cropped Cheese Pull Quarter Zip, Chili’s Logo Hat, Cheese Pull Hat, and various accessories.
The look that will be an instant sell out if the Cropped Cheese Pull Quarter Zip. The design is perfect for the ultimate fan. It is ageless yet fun.
While the look turns your arms into an epic cheese pull, it is not obvious to the casual observer. This design is the epitome of “if you know, you know” storytelling.
Another top choice is the Vintage Rugby Shirts. While many people will always be Team Marg, this classic look is a wonderful balance of vintage and modern. Plus, why not buy a bunch for the squad. Who says that only Wednesdays should be a color-coded fashion day. Why not turn Thursdays into Red Rugby Shirt day paired with some Baby Back Ribs.
The Chili’s Suburban collection drops on Wednesday, Sept. 30 at 11 a.m. ET on WelcomeToChilis.com. My Chili’s members currently have access to buy the collection.
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