Whether it is toasting a blowout win or chasing a last minute loss, Jameson has been many people’s drink for all those football moments. With the NFL season in full effect, gameday just got more exciting for everyone. As the Official Spirits Sponsor of the NFL, football fans are ready to join America’s Biggest Round.
While many people love tailgating in the shadows of their team’s stadium, others prefer the camaraderie of watching every pass, sack, and first down at their local bar. As people huddle around the screen, it is more than just a sea of team jerseys and a roucous cheer. It is a community that lives and breathes that favorite team.
Jameson Irish Whiskey has been a longtime supporter of local bars. Whether it is a Wisconsin dive bar with shag carpet on the wall or a Florida beach location where flip flops are mandatory, each and every one is more than just a place to enjoy a shot. It is part of the community.
That sentiment is one part of the concept behind America’s Biggest Round. The promotion is about showing up, enjoying others company, and having a memorable time.
As Colin Kavanagh, Chief Marketing Officer at Pernod Ricard North America, said, “The moments fans remember most aren’t the ones they watched alone, they’re the ones they shared with the people around them,” said “For generations, neighborhood bars have brought people together, turning strangers into friends and gamedays into lasting memories. As the Official Spirits Sponsor of the NFL, Jameson is pouring America's Biggest Round with a $5 million bar tab to celebrate the fans who show up, raise a glass, and make gameday happen at their local spot.”
How to Claim Your Portion of Jameson’s America’s Biggest Round
Whether it is a great opening week for a favorite team or the only hope is the fantasy team pulls out of the bottom position, anyone can participate in Jameson’s America’s Biggest Round. It is time to place an order and say slainte.
Although everyone appreciates when someone buys them a round, this concept is more than just extra dollars hitting Venmo. It goes back to a bigger idea that the local bar is part of that community. The bartender is more than just the person who pours a drink. They become part of the experience, they cheer every win, and they ask about how the week was.
Complete details on how to participate in Jameson’s America’s Biggest Round can be found online. Additionally, people can scan QR codes at various bars. There are some state limitations.
For those participating areas, guests can receive up to $20 cash back via Paypal or Venmo. It represents paying for that round at their favorite bar.
This promotion kicks off a larger campaign, Sláinte to Showing Up. That iconic Irish toast is not limited to March 17. For those who know, gameday is time to make a new friend every day. Whether it is over a cocktail or cheering for a touchdown, that neighborhood bar is at the heart of every moment.
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