While nothing will ever replace the iconic chocolate bar, the new Hershey’s Affogato Crème Bar features a rich, luscious flavor. After one bite, coffee lovers will swoon over the luscious flavor.
Hershey’s understands that innovation alongside its classic candies keeps people excited. Whether it is adapting a food trend or infusing a pop culture moment into the mix, those items are vital to keeping a brand relevant. People trust the iconic brand, but they want to see the company evolve with the times.
The latest innovation, Hershey’s Crème Bars take trending flavors and present them in a fun way. The concept, “Hershey’s. It’s Your Happy Place,” infuses fresh experiences with moments that bring joy. From the first nibble to the last bite, everyone smiles through it all.
As Katrina Vatter, Senior Brand Manager, The Hershey Company explained, “This Hershey’s Creme Bar launch is more than introducing a new chocolate bar. It’s about celebrating the small choices that help people express themselves and create moments of happiness throughout their day. From the trend-forward flavors to our partnership with KATSEYE, Hershey’s Creme Bars were designed to inspire discovery, self-expression, and shareable moments that feel uniquely your own.”
What Can People Expect from the New Hershey’s Crème Bars?
The new Hershey’s Crème Bars come in two flavors, Affogato and Salted Caramel. Both flavors appeal to a wide audience. For the person who appreciates indulgence, these chocolate bars satisfy with just one bite.
The Affogato Crème Bar has dual layer filling. The bar combines both espresso-flavored caramel and sweet vanilla crème layers with chocolate.
The caramel balances the slightly bitter espresso. It is coffee forward, but not overpowering. With the vanilla crème, the candy becomes richer. While it is not necessarily a complete mimic of the classic coffee, it has the essence of the concept. When the craving hits mid-afternoon, this bar satisfies immediately.
Additionally, the Hershey’s Affogato Crème Bar would be delicious as a topper for a chocolate cupcake or cake. Also, it would work well mixed into a vanilla milkshake. Lastly, it would be interesting to see how this candy would work in a s’mores.
The Salted Caramel is a more traditional concept. The caramel filling has a luscious mouth feel. It has just the right amount of viscosity. Additionally, it is more rich than sweet. The flavor well balanced.
Personally, I would pair this flavor with an Old Fashioned cocktail. The warm, slightly spicy beverage with the sweet, salted caramel would be a lovely end to a hearty meal.
Another option would be to pair this candy with a chai latte. The warm spices with the sweet caramel would be a cozy option for a fall afternoon.
Hershey’s Partners with KATSEYE for the Crème Bars Launch
While Hershey’s is a favorite candy across the globe, KATSEYE has taken over the music world. From their high energy beats to the empowerment messages, the group encourages everyone to “Pinky Up.”
The new campaign turns the act of picking a chocolate bar into a celebration of individuality. As seen in the video, everyone can be proud of their choice.
While the campaign will get people talking, the concept is vital for Hershey’s to stay relevant with all generations. Pop culture connections are as vital as the hottest new flavor. When everyone wants to have their pinkies up on one hand and Hershey’s bar in another, it is a win for the brand.
Ready to dig into these new Crème Bars? Check with retailers for availability and pricing.
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