The first annual National ICEE Day is August 18. Ready to raise a glass, take a sip, and enjoy a free beverage?
ICEE has been a favorite since it first came to market in 1967. Over the years, the beloved frozen drink has made movie visits sweeter, theme park visits more refreshing, and any day a little brighter.
Additionally, the brand had all types of flavor options. From the iconic Cherry to the newer movie-inspired drinks, people always smile when they enjoy it.
This year, ICEE wants to have its own special holiday. Declaring August 18 National ICEE Day, the brand celebrates with a huge offer. A free drink is waiting for everyone.
As Dan Fachner, president and CEO of J&J Snack Foods, ICEE’s parent company explained, “For decades, ICEE has been part of unforgettable moments for millions of fans, and National ICEE Day is our way of thanking everyone who has made the brand part of those memories. We’re excited to introduce an annual tradition people can look forward to every August. Whether it’s your first ICEE or your hundredth, it’s a chance to celebrate the generations of fans who have made ICEE part of their lives while creating new memories together.”

How Can Fans Score a Free Drink on National ICEE Day?
No one turns down an offer of free drinks or free food. ICEE launches its national food holiday with a free drink offer.
On August 18, guests can get a free small ICEE at participating Walmart Fuel, Krystal, Urban Air Adventure Park, AMC Theatres and Regal Cinemas. There are more than 1,800 locations participating in this offer.
To clarify, Walmart Fuel and Krystal locations do not require an additional purchase. Urban Air Adventure Park, AMC Theatres and Regal Cinemas locations will require admission or a valid ticket.
Everyone can choose their favorite flavor. While selection varies depending on location, options can include Cherry, Cola, Blue Raspberry and many, many more.
Since the beverage is free, why not pick a flavor that is different or out of your comfort zone. Instead of another Cherry, consider a Blackberry Lemonade or consider Orange Cream. There are plenty of choices.
Whether you sip that refreshing frozen beverage on the way to work or after school, share how you are sipping with #NID2026 on social media. Raise a toast to the beverage brand that always bring the chill to any occasion.





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