Whether it is celebrating another win or consoling an unexpected loss, Krispy Kreme’s Bracket Bash Dozen is the sweetest way to keep all the basketball buzz in check. How many doughnuts will be enjoyed before a champion is crowned?
Time and again, Krispy Kreme finds ways to capture the pop culture buzz. Beyond holiday celebrations and food brand partnerships, being part of the trends and most talked about moments is vital for the company. The Original Glazed creates a craving, but the specialty offerings make people come in for another visit.
Krispy Kreme’s Bracket Bash Dozen captures the basketball fever that takes over every conversation in March. Whether it is the box earned by the bracket winner or the treat to keep people engaged before the game, these doughnuts bring excitement even before the first bite.
According to Alison Holder, Krispy Kreme Chief Brand and Product Officer, “Every year, this season brings a special kind of buzz — a feeling that anything can happen. Our Bracket Bash collection captures that spirit with doughnuts that are fun, flavorful, and perfect for sharing as fans gather to enjoy the highs, surprises, and sweet moments of it all. It’s a fresh way to join the excitement, one delicious bite at a time.”
What Doughnuts Are in Krispy Kreme’s Bracket Bash Dozen?
The specialty dozen includes six basketball doughnuts, two basketball net doughnuts and four Original Glazed doughnuts. If one doughnut calls to you, people better break fast to grab it before it disappears.
The basketball doughnuts are the sweetest of the trio. Filled with white Kreme, the unglazed shell makes the sweetness pop. With vanilla icing and basketball drizzles, it makes a statement. This doughnut is clearly for winners.
The basketball nets doughnuts are simple but have a nice visual. Although, these doughnuts would have benefited from a little more creative flavor profile.
The specialty basketball themed doughnuts are available from Thursday, March 19 through Sunday, March 22. Check with locations for availability and pricing.
Additionally, Krispy Kreme offers another deal. When guests purchase a dozen of 16-count minis, they can get an Original Glazed dozen for $2. Use code BOGO2 at checkout. Check with each location for participation.
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